CHELE SOCIAL CONTENT
Branding · Marketing · Automation · Growth
EMAIL, SMS & DIRECT MAIL
right where they already are
Inbox, phone, and mailbox. The three audiences you own outright, built once, automated, and measured properly.
The cheapest customer is one you already have
Social reach is borrowed and paid reach is rented. Your email list, your SMS opt-ins, and your mailing list are the only audiences that cannot be taken away by an algorithm change, and they convert several times better than anything cold.
Most businesses have all three sitting unused. We build the campaigns and automations that turn a dormant list into repeat revenue, then keep them tuned so they stay effective instead of slowly becoming noise.
What we build
Each channel stands on its own. Most clients start with one, prove it, then add a second.
Email strategy, design and deployment
Segmentation, a sending calendar, templates that render correctly everywhere, and deliverability handled properly: authentication records, domain warmup, and list hygiene.
Automated sequences and lead nurture
Welcome, nurture, abandoned inquiry, post-purchase, and reactivation flows that run continuously without anyone remembering to press send.
SMS campaigns and automation
Compliant opt-in, carrier registration, appointment reminders, and time-sensitive offers that get read within minutes rather than days.
Direct mail design and vendor management
Postcard and letter design, list sourcing, print and postage vendor management, and tracking so you know what actually came back.
CRM-triggered direct mail
A physical piece that fires automatically from a CRM event: a new lead, a closed deal, or a customer who has gone quiet for ninety days.
How a channel gets built
Channel audit and list health
We check what you already have: list size, engagement, bounce rates, authentication, and whether your sending reputation needs repair before anything goes out.
Build and compliance
Templates, segments, sequences, and opt-in mechanics are built and reviewed against the rules that apply to each channel.
Launch
We start with a controlled send, watch deliverability and response closely, then scale once the numbers are clean.
Optimize on real numbers
Monthly review of opens, clicks, replies, and revenue per send, with changes made on evidence rather than instinct.
Investment
per month, per channel
Each channel includes strategy, build, copy, design, deployment, and monthly reporting. Automations are built once and maintained as part of the ongoing fee.
Print, postage, list purchase, and SMS carrier fees are passed through at cost and approved before any spend.
Your email and SMS platform subscriptions are billed to you directly, so the lists and the data stay in your name.
Final pricing depends on list size, send frequency, and automation complexity. Every engagement gets a written proposal after a discovery call.
Is this the right fit?
This works when you already have people to talk to, or a reliable way to collect them.
NOT SURE WHICH SERVICE IS RIGHT FOR YOU?
That's exactly what the discovery call is for. Tell us where you are and where you want to go — we'll build a plan that fits.
Schedule Your Free Discovery Call