Helping Hershey-area small businesses and nonprofits stay visible, connected, and engaged in the community—while you focus on serving the people who matter most.
- Social media management for Hershey and Central PA small businesses
- Digital marketing support for nonprofits and community organizations
- Google Business Profile optimization to improve local search visibility
- Authentic storytelling and community-focused content creation
- Relationship-driven support from a partner rooted in the Hershey community
Founder of Chele Social Content
I’m Michele Schultheis, founder of Chele Social Content, and a lifelong relationship-builder who believes great marketing begins with heart. After more than 30 years in hospitality, sales, community engagement, and customer service, I saw how many local businesses struggled to manage their online presence while running their operations.
I started Chele Social Content to change that.
Today, I help small businesses, nonprofits, hotels, community organizations, and local brands tell their stories with authenticity, clarity, and intention. With deep roots in the Hershey area and active involvement in many initiatives, I understand what makes this community special and what truly resonates with local audiences.
My approach is simple:
Listen deeply. Create intentionally. Represent your business with the same pride you do.
When you work with me, you get more than content. What you get is partnership, dedication, and someone who genuinely cares about elevating your brand.
Social
Media
Management
Chele Social Content helps small businesses and nonprofits in Hershey, Palmyra, Hummelstown, and Central Pennsylvania stay visible online through authentic storytelling, consistent posting, and meaningful connections that support real growth.
Content Creation and Posting
We create engaging Facebook and Instagram content that reflects who you are, what you do, and why your community should care. Our goal is to help your audience genuinely connect with your message and your mission.
Engagement and Community Building
Social media works best when people feel seen, heard, and valued. We help your brand build real relationships, encourage conversation, increase engagement, and strengthen your presence in the local community and beyond.
Strategy, Planning and Analytics
We do more than simply post content. Chele Social Content develops thoughtful strategies, monthly content planning, and analytics reporting so you always understand what is working, how you are growing, and how your online presence supports your goals
From the Blog:
AI is an incredible tool, but it can’t live your story. It can’t feel emotion because it is only a…
Hershey is more than a destination. It’s a community built on connection, kindness, and the belief that small businesses matter….
Stay Connected with Our Facebook Community
Follow along with our live Facebook updates to see community highlights, helpful social media tips, and the latest ways we support small businesses and nonprofits in Hershey, Hummelstown, Palmyra, and Central PA.
We’ve been made aware of someone sending outreach emails using the name Chele Social Content that are NOT from me.
If you receive a message like the one below, please know:
* It is not affiliated with me or my business
* I do not send outreach through third-party platforms or unknown domains
* All official communication comes directly from me or verified channels
If anything ever feels off, please don’t hesitate to message me directly. I’m always happy to confirm.
I truly appreciate those who reached out to double-check, and this is exactly why our community is so strong.
Please feel free to share so others are aware, and we can prevent others from getting scammed.
#HersheyPA #SmallBusinessCommunity #SupportLocal #BusinessIntegrity #CommunityFirst #StayAware #CheleSocialContent
A reminder that growth takes time.
That connection matters.
And that the stories we share have the power to bring people together.
Happy Easter from Chele Social Content 💛
We believe in creating content that doesn’t just show up… it connects, builds trust, and moves your brand forward with purpose.
Because your story deserves to be seen, felt, and remembered.
#chelesocialcontent #ContentThatConnects #brandstorytelling #happyeaster #socialmediastrategy #GrowYourBrand
