Helping Hershey-area small businesses and nonprofits stay visible, connected, and engaged in the community—while you focus on serving the people who matter most.
- Social media management for Hershey and Central PA small businesses
- Digital marketing support for nonprofits and community organizations
- Google Business Profile optimization to improve local search visibility
- Authentic storytelling and community-focused content creation
- Relationship-driven support from a partner rooted in the Hershey community
Founder of Chele Social Content
I’m Michele Schultheis, founder of Chele Social Content, and a lifelong relationship-builder who believes great marketing begins with heart. After more than 30 years in hospitality, sales, community engagement, and customer service, I saw how many local businesses struggled to manage their online presence while running their operations.
I started Chele Social Content to change that.
Today, I help small businesses, nonprofits, hotels, community organizations, and local brands tell their stories with authenticity, clarity, and intention. With deep roots in the Hershey area and active involvement in many initiatives, I understand what makes this community special and what truly resonates with local audiences.
My approach is simple:
Listen deeply. Create intentionally. Represent your business with the same pride you do.
When you work with me, you get more than content. What you get is partnership, dedication, and someone who genuinely cares about elevating your brand.
Social Media
Management
Chele Social Content helps small businesses and nonprofits in Hershey, Palmyra, Hummelstown, and Central Pennsylvania stay visible online through authentic storytelling, consistent posting, and meaningful connections that support real growth.
Content Creation
and Posting
We create engaging Facebook and Instagram content that reflects who you are, what you do, and why your community should care. Our goal is to help your audience genuinely connect with your message and your mission.
Engagement and Community Building
Social media works best when people feel seen, heard, and valued. We help your brand build real relationships, encourage conversation, increase engagement, and strengthen your presence in the local community and beyond.
Strategy, Planning
and Analytics
We do more than simply post content. Chele Social Content develops thoughtful strategies, monthly content planning, and analytics reporting so you always understand what is working, how you are growing, and how your online presence supports your goals
Website
Design
Your website is often the first impression a potential customer gets of your business—and it should feel as warm, welcoming, and professional as you are. We design clean, mobile-friendly websites for small businesses and nonprofits in the Hershey area that reflect your story, showcase your services, and make it easy for your community to connect with you.
CRM Setup and Integration
Staying connected with your customers shouldn’t feel complicated. We help small businesses and nonprofits set up and organize their Customer Relationship Management systems so you can track leads, follow up with ease, and nurture the relationships that matter most. From choosing the right platform to getting it running smoothly, we’ll make sure your CRM works for you—not the other way around.
From the Blog:
AI is an incredible tool, but it can’t live your story. It can’t feel emotion because it is only a…
Hershey is more than a destination. It’s a community built on connection, kindness, and the belief that small businesses matter….
Stay Connected with Our Facebook Community
Follow along with our live Facebook updates to see community highlights, helpful social media tips, and the latest ways we support small businesses and nonprofits in Hershey, Hummelstown, Palmyra, and Central PA.
